An Post

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As direct mail is the only channel capable of appealing to each of the five senses, we developed a series of interactive direct mail pieces that appealed to each of the senses – touch, sight, hearing, smell and taste. We experimented with heat and light sensitive ink, taste altering tablets, sound responsiveness, and even distilled the aroma of the moon. This allowed people to fully explore a particular sense in a memorable and tangible way.